I've posted 94 times since the start of 2026.

But it's not 94.

It's 94 pieces distributed across 5-7 different platforms.

There'll also have been duplicate uploads on different brands on social.

So technically it's 500-650 posts in about 2 months.

No social media team.
No ghostwriters.

And even though I use AI, I don't use it for my written content because I like writing and prefer my writing style.

Videos are all scripted, recorded, edited, and uploaded by me too.

And I do my best to reply and respond to every single comment I receive.

Sadly I can't respond to every DM I get, just not feasible with all the spam and pitches.

There is nothing magical about what I do.

It's just volume, discipline and an efficient system.

The majority are now videos, which is crazy considering I started out with a fear of being on camera.

Which brings me onto the point of this post...

...I still hear from people say they've "tried" social media and it didn't work.

When I ask how many times they've posted and how long; it's like 1-3 times a week on ONE platform, for a month or 2.

Most severely underestimate how much work it takes to break through the noise today.

This isn't just about social media. It's about building any project, business or side hustle.

There's nothing wrong with posting 1-3 times a week on one platform - as long as your expectations change from immediate results to long term play.

The issue comes from two things:

- Demanding QUICK results
- Fear of visibility

The latter is the real issue for professionals.

So much to offer and so much to say, but held back by the fear of how they'll be received.

So they tentatively post occasionally, on the pretext they're busy.

Overcome this fear, and trust me, you'll be whackin' out more than me.

Esp considering you have a lot of value to offer (you just talk yourself out of it being valuable because of that fear).

Your journey is yours, and it will take a long time no matter how much these online gurus try to sell you quick fixes.

Do the work. Overcome your Minotaurs. Enjoy the process.
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