Apple says it has "a big week ahead." Here's what we expect to see.

[Excepting the AirTag 2][1], so far it's been a quiet year for Apple hardware. But that's poised to change next week, as the company is hosting a "[special experience][2]" on March 4.

The use of the word *experience*, rather than *event* or *presentation*, implies that Apple’s typical presentation format won't apply here. And CEO Tim Cook more or less confirmed this when he posted that the company had "a big week ahead," starting on Monday. Apple is most likely planning multiple days of product launches announced via press release on [its Newsroom site][3], with the “experience” on Wednesday serving as a capper and a hands-on session for the media.

Apple has used [a similar strategy before][4], spacing out relatively low-key refreshes over several days to generate sustained interest rather than dropping everything in a single 30- to 60-minute string of pre-recorded videos.

[Read full article][5]

[Comments][6]

[1]: https://arstechnica.com/gadgets/2026/01/apple-introduces-new-airtag-with-better-range-and-a-louder-speaker/
[2]: https://arstechnica.com/apple/2026/02/get-ready-for-new-macs-and-ipads-apple-announces-special-experience-on-march-4/
[3]: https://www.apple.com/newsroom/
[4]: https://arstechnica.com/apple/2024/10/apple-teases-week-of-announcements-about-the-mac-starting-on-monday/
[5]: https://arstechnica.com/gadgets/2026/02/what-new-hardware-to-expect-from-apple-next-week/
[6]: https://arstechnica.com/gadgets/2026/02/what-new-hardware-to-expect-from-apple-next-week/#comments

Apple's 2018-era design for the then-Intel-powered MacBook Air. The M1 Air used largely the same design, and we expect Apple's lower-cost MacBook to look pretty similar.


https://arstechnica.com/gadgets/2026/02/what-new-hardware-to-expect-from-apple-next-week/