Former Ethereum treasury concept firm ETHZilla has rebranded to Forum Markets and will begin trading on Nasdaq under the ticker FRMM on March 2nd. This strategic shift marks a departure from its previous focus on holding ETH on its balance sheet to an emphasis on tokenized real-world assets (RWA). The decision follows a significant decline in the company's stock price from its 2025 highs, investor exits, and a reduction in its crypto asset exposure. While the rebranding news led to a 13.3% single-day stock increase to $3.91, it remains approximately 96% below its August peak.

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